The Craft Video. Craft Demonstration at its best.
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As a teacher and crafter I know the power of the Show and Tell. If you see a craft demonstration at a fair or Expo, it is done for a number reasons, based mainly on the advertising mantra A.I.D.A.
Attract Attention.
Create Interest.
Encourage Desire.
Call to Action.
If the Craft Expert knows their stuff then this mix of prompts such as “camera, lights, action” will inspire them to do the job. They are there to show you their products, to explain and demonstrate how to use them and to create a belief that you could too.
Ultimately, they want to make their craft demonstration as engaging as possible so that you build a relationship with them.
We know that in normal social circumstances that relationships can take an age to develop that all-important trust.
In the Expo or craft fair, time is speeded up and the demonstrator has to get their audience to believe in them and trust them enough to part with their money
Buying is not generally a mental process but an emotional one. Many a demonstrator would not necessarily have studied the Psychology of Selling. They do not need to learn that they should go though certain steps – in order – to encourage this trusting relationship. They do so naturally, as part of their passion to hare a skill or a product.
I used to go round my area giving craft talks. People called me a natural. How I presented or demonstrated was not something I thought about much. It just happened. I always tried to make those in front of me interested in what I was doing and to encourage the larger audience to feel part of the show. The audience’s enthusiasm meant that they left entertained and often with one of my craft kits.
To inspire someone enough to have him or her feel they can too means that the Demonstrator has done a good job.
Put the craft demonstration into another realm through the craft video and the teaching can continue for as long and as often as necessary.
A craft video should see the Demonstrator in top form. If they are a natural teacher then they should be including the basics. It’s the best you can get of a demonstrator – or it should be.
The craft video has the potential to capture all the best bits of a Demonstrator’s skill at sharing crafts and make it available to you anytime you choose.
The process of Learning Crafts is an individual as we are. We all have our preferred way to pick up new skills and techniques. The Craft Teacher can have you learning crafts fast with a Proven system for mastering any Craft Skill. Our Weekly Step by Step Online Craft Course gives you choices in how and when you learn. We create the steps and you set the pace. Go here to find how to get your best supply of
Craft Demonstration.
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